MACY’S
Highlighting summer-ready swimwear and poolside essentials, celebrating the styles that make beach and pool moments feel like an oasis. The campaign spans interactive and dynamic assets, including Instagram polls, multi-tap stories, carousels, and animated collections.
We all look forward to the summer season, this project showcases the perfect swimwear to go with the little things that make the beach or the pool side our oasis. The assets reflect the array of poolside fashion available in a variety of styles and sizes. The Instagram Poll and Multi Tap stories are accompanied by other assets such as Carousels and animated Tabbed Collections.
